CLIENTS...
Pret
Head of Marketing. Worked with the marketing team, ops team, food team and creative team to produce three creative campaigns, create new local marketing toolkit, oversee acceleration in social and new mobile website.
YO! Sushi
Head of Marketing. Exec Board member. Oversaw all marketing activity and helped YO! stay on target launching new sites with a bang. Won 2 x webbys for YO! website (web oscars) and cited as most social engaging brand in the world at that time.
Barclaycard
Global Senior Brand Manager. Led the project at Barclaycard to communicate their new company vision and brand promise to their 4,000 staff across the world. I also rolled the new brand visual identity out to all countries outside of the UK.
lastminute.com
Group Head of Brand. Defined brand dna and helped identify and reduced 28 largely unprofitable brands to 6 profitable brands. I oversaw all comms to ensure they were all 'on-brand'. I also helped create the first beach in London and launch lastminute.com/manchester
BlinkBox Music
Vice President, Marketing for WE7.com. WE7.com was an online personalised radio service created by Peter Gabriel. I led a project to test all marketing channels to help identify the value of the current business model. TV, PPC, display, crm and content marketing were all tested and measured to pinpoint cost per acquisition. Sold to Tesco and now trades as Blinkbox music.
Fuller's
Lead creative, brand and content agency for Fuller's Inns business. Work includes defining their brand spirit, telling the Fuller's food story, freshening up all campaigns, being more digitally focused and creating new menus that put the food first.
Baxter Storey
Training and inspiring GMs on how to make their cafes and restaurants busier through all dayparts. Creating brands for Baxter Storey, creating the POS and comms plus creating a marketing plan to ensure they launch with a bang.
Upper Crust
Consultant and mentoring of the team to ensure the brand, marketing and comms all work together.
Camden Food Co.
Defined brand dna, and again consultant and mentoring of the team to ensure the brand, marketing and comms all work together.
Angela Malik
New Modern Asian Deli concept from celeb chef Angela Malik. Brand and Marketing strategy and consultation. Ensured all comms and messaging worked together with the Angela Malik Modern Asian Deli brand DNA that we defined with Angela.
Space.nk
Social audit and strategy. Massive opportunity for Space.NK to leapfrog all competitors and be a shining light socially in this space.
Seeker
Create brand DNA, product name and brand identity for new tagging product that promises automated optimised tagging for your site.
Practicology
Defined brand DNA and external strapline to help the retail strategists plan for the future.
Tesco
Cafe rebrand. Worked with Tesco Casual Dining Division to suggest 4 named creative routes that they could use to freshen up their current cafe offering. Can't wait to see what they choose.
Harris & Hoole
Marketing strategy, plan and execution to help make 5 key Harris + Hoole's busier back when they were only 14 strong. Amazing brand and lovely people to work with.
First Utility
Created Social media and content strategy for the utility challenger brand to help build brand awareness and engagement.
Drake & Morgan
Brand and Marketing strategy. Working with the marketing team, ops team and CEO to create a brand and marketing strategy that firstly identified their spirit but also how they can deliver on that brand promise to their customers.
Lucky Voice
WE defined the brand DNA and created new guidelines and tone of voice for the brand. Great fun brand to work on.
Chilango
Non-exec Marketing advice to help the marketing team get most out of their comms.
Bunnychow
Virtual marketing director. Defined the brand DNA, tone of voice and helped shape all comms. Oversaw social and digital and helped in the website design and content. WE also created the launch marketing strategy, plan and execution. It really is a fun, punk food brand and go and try one if you are close to one.
Make Decent Coffee
Increase website conversion. United Coffee were unhappy with the level of traffic to and conversion from their online coffee store. WE were tasked with creating a digital strategy and executing on that strategy. Early signs are that sales are up 30% and traffic up over 100%.
K10
Marketing consulting to help the business think a bit bigger and wider regarding marketing. The good news is that the business is flying and long may that continue.
Made.com
Consulting on above the line ads and their media strategy.
Sainsbury's
Account Manager. Creating content and pulling together newsletters for Sainsbury's online business. From flower arranging tips (add food colouring to your water for a striking look) to what biscuits are best for dunking (before the Peter Kay sketch!).
NME
Account Manager, Student Marketing for all IPC music and mens lifestyle titles. It was a blast and don't remember too much about those early heady hazy nights. Rock n roll!
Loaded
Account Manager, Student Marketing for all IPC music and mens lifestyle titles. It was a blast and don't remember too much about those early heady hazy nights. Rock n roll!
WE ARE SPECTACULAR LIMITED 2015 ALL RIGHTS RESERVED
