WHAT PEOPLE SAY...

"The WAS team don’t just want to deliver the brief, they want to get under the skin of your business and really understand what your challenges are. They do this with a sense of urgency, creativity and fun. It is always a pleasure working with them."

Matt Snell, Operations Director, Fuller's Inns and Hotels

"Mark and the team at We Are Spectacular have been fantastic to work with throughout 2014.

They have helped us find and deliver a more consistent tone of voice and inspired us to take our food marketing to a new level."

Nick Corden, Regional Marketing Manager, Fuller's Inns and Hotels

"Had a lot of fun working with Mark on a number of initiatives between lastminute.com & Yahoo! Mark couples great ideas with an ability to deliver, not as easy at it sounds."

Dan'l Hewitt, GM AdVICE Europe at VICE Media

"I employed Mark as a consultant due to his sushi sector knowledge to help us increase our business when we launched our new Appold Street restaurant. I enjoyed my many meetings with Mark as his boundless enthusiasm, energy and experience really helped stimulate debate when assessing marketing activity and gave us a real view of more innovative marketing methods that we can apply as we grow."

Maurice Abboudi, Director, K10

"Mark's key strength is his creativity. He's an intuitive brand marketer, who is led by strong gut instincts and driven by a passion to make an immediate impact. Mark has the ability to come up with a range of ideas in a short space of time, and thrives when he can quickly put those ideas into practice."

Rhidian Taylor, Head of Brand Management, Royal Bank of Scotland and Natwest

"Mark would generate great ideas from initial client briefs; his enthusiasm was second to none, Mark would be a huge asset to any company."

James Neale, Sales Director at DBS Data Marketing

"One of the most enthusiastic marketeers in the business, good attention to detail, strong ability in managing multiple elements of a project/campaign simultaneously, takes personal ownership and pride in every last detail, and good ability to retain focus on core goals. Mark does everything with a smile, has a wide reaching marketing knowledge and is a real pleasure to work with: a very nice guy and a talented one too!"

Matt Jerwood, Digital Fundraising Lead at Oxfam

"I worked with Mark at lastminute.com whilst he was performing the role of Head of Brand Development. I worked in Learning and Development and worked closely with him on various employee engagement/ internal branding initiatives. Mark is a passionate, driven individual with a great sense of humour. He worked tirelessly to produce work of an incredibly high quality which was bang 'on brand'. He always came up with the most innovative, ground-breaking campaigns and was a pleasure to work with."

Sarah Clarke, Head of People Engagement at Simply Business

"Mark’s overall skill set is the product that he offers, which I highly recommended. However the best attribute to my business was the attitude and charisma that he personally brings to the table. For some reason, and for such a difficult project brief as Bunnychow, it was a delight to work with WE ARE Spectacular."

Atholl Milton, CEO, Bunnychow

“Mark is a genuinely creative individual with passion and vision for brands and what they can do for people. I enjoyed working with him at lastminute.com and his list of achievements was long and made tangible contributions to the development and growth of the business."

Ian McCaig, CEO at First Utility

"Better strategy. Better tactics. Mark has helped us tremendously with both. Strategically we have a better appreciation for the blend of art and science behind marketing... and as a team now give it the 'thinking time' it deserves. Tactically we're executing campaigns more efficiently, on-brand, and with less cost. The results? Better like-for-likes and more motivated teams... Everyone likes to see the numbers going up :-)"

Eric Partaker, Co-Founder Chilango

"It's rare to find a really great marketing person, who knows their stuff across many channels and mediums. When you find Mark, don't let him go. 

Always a pleasure to work with, Mark will go above and beyond for clients and colleagues alike."

Philippa Moore, Graphic Designer & Copywriter at Freelance / Graphic Design Services

"I've been working with Mark for a long time and he's one of the most creative people ever met - he's got a great understanding of the brand and is totally passionate about it. Mark is a unique colleague, it’s a great pleasure to work with him – people like him are a must to have in a marketing team."

Alexandra Rieck, Head of Marketing & PR Germany at lastminute.com

"Mark is committed, passionate and inspirational. A friendly and warm character and a great addition to any team."

Angie Bartholomew (née Douglas), Account Director at 2nd Byte, part of Trader Media Group

"I've worked with Mark for a number of years and on multiple different projects. That is testament to his digital knowledge and expertise. Mark has been and will continue to be my go to guy when I need solid advice. No matter whether the project is large or small, about good old fashioned websites or the latest social media trend, I know he'll be on the case. Mark is rare beast in this industry; he works in a structured, planned and strategic fashion whilst also being highly creative, innovative and flexible. It is a joy to work with him and I regard him as much as a friend as a consultant. I would have no hesitation in recommending Mark to others."

Jamie McRonald, Head of Digital, SSP (Upper Crust, Millie's Cookies, Pumpkin, Camden Food Co., Whistlestop)

"Mark is one of the best Marketeers in the business and has a perfect understanding of the customers needs and how best to communicate with them. Mark is an outstanding creative who makes things happen and on top of all that he's a thoroughly nice bloke!"

Jamie Wortley, Owner, JPW Communications

"Mark is a rarity in senior marketing professionals, he's holistic in his view of the marketing tools at his disposal and is therefore a keen advocate of partnership marketing to help him achieve his objectives. 

Mark is very creative, innovative, forward thinking and open to ideas, he was great to work with. I would highly recommend him."

Chris J Reed, Chief Marketing Officer at mig33

"Where do you start... A damn fine egg, great laugh, hard worker and a brilliant people person. What more can I say!"

Simon Iredale, CEO & Founder, Motionlab / Operations Director, Printmob Ltd / Director Ventura3 Ltd

'Mark is a tremendous treasure trove of consummate charismatic creativity; a meaningful modern marketer who is tirelessly timely, painstakingly professional and fff...abulously good fun to work and be with. Grab him now before he gets too busy!'

Oscar Tymon, Director, Angela Malik Ltd

'I've known Mark for over 10 years now and having worked with him as his boss and as a client, I would recommend him to anyone in the fields of brand, marketing, digital and social where he excels especially. He will change your business for the better'.

Rob Bostock, Director of Technology, Space.NK

"Mark is a true motivator, offering empowerment to staff members whilst still giving full support and encouragement. Mark is a real live wire, full to the brim with ideas and always makes people think outside of their usual realms. With Mark in place, anything is possible and he will work as hard as possible to make an idea come to life."

Cathy Dean, Account Director at Ear To The Ground

"Mark is an asset to any company. A great people person, funny and articulate and can hold his own in the pub after work. 

Incredible enthusiasm for his job and gets 110% involved and committed to the task at hand."

Andy "Bob" Brockhurst, Principal Engineer at The BBC, Future Media and Technology Group

"Mark is one of the most energetic and passionate brand marketers I’ve ever worked with. Coming up with a clear brand direction is one thing, but it takes a certain type of person that can ensure that all elements and attributes are brought to life and maintained. Mark is one such Marketer who ensures the complete idea comes to fruition, is beautifully executed and engenders excitement around the marketing direction to all in the business. An incredibly supportive colleague who willingly provides his time, contributes quality ideas and is a top bloke to boot."

Collette van Rooyen, Digital Strategy, Product & Marketing

"I have worked with Mark extensively over the past year and have found him to be amongst the most savvy brand managers or marketing executives I have had the pleasure in dealing with. 

His ability to recognise the potential of new media platforms and ideas that work is rare in his vocation and demonstrates he is ahead of his game and an innovator in his field. 

On top of this Mark is an enjoyable person to deal with and I look forward to working with him on all future projects."

Roy Forsdick, Managing Director, iDev Entertainment Limited

"I have worked with Mark for over a year now and the wealth of knowledge and his ability to interpret ideas into commercial reality is first class.  Mark has an eye for detail and contributes some truly valuable creative collateral but with a solid approach to said commercial goals.  He is genuinely a lovely person to work with and I value his input and guidance which creates a level of confidence in progressing forward with the growth of my business."

Lisa Burton, Founder, Lisa's on Broadway

"Mark is one of the most enthusiastic and creative persons I've ever met. He has millions of great ideas and and an uncommon power to drive people's passion to his projects."

Giovanna A. Garlati, Senior Marketing and Communication professional with international Experience.

"Mark was a real pleasure to work and really got what the lastminute.com brand was all about. He is energetic, passionate and creative. I enjoyed our 121 meetings where we looked at new ways to keep lastminute.com fresh and innovative brand/marketing wise. Projects such as the lastminute.com London beach, Lifeboard and Free Paris Hilton stunt did just that. Mark also helped define and reposition the lastminute.com brand to keep it on track for the future."

Brent Hoberman, Chairman Mydeco (ex-CEO and Chairman lastminute.com)

"I've worked with Mark for 4 years at lastminute.com and have always found him to be a creative and innovative marketeer with a great eye for the unique angle and a can-do attitude. I strongly recommend Mark."

Paul Shaw, Director at Mercatus Consulting Ltd

“Mark is SIC. Spectacular, Innovative, Creative. In a very short time he has understood the essence of our First Utility brand and our objectives, and used this to design a programme to extend our brand.  He pushes the envelope, and challenges us every step of the way, exactly what we needed from a partner."

Ed Kamm CMO, First Utility 

"Mark and I have worked together whilst he's been at lastminute.com and has been incredibly helpful. I would recommend approaching Mark for any relevant projects and you can pretty much guarantee his commitment to the project to see it through."

Alison Sawyer, Account Manager - Merchant Service Providers at Livebookings

“Mark came to help us plan our website strategy and assess potential web design companies. We developed a clear plan, and implemented successfully. I look forward to doing other projects with Mark."

Hamish Stoddart, Co-Founder PEACH PUBS

"Mark has been pivotal in maintaining the lastminute.com brand. His creative, energetic and highly influential flare has enabled him to achieve great results."

Sarah Taona Weeks, Founder of TheBeautyPot.com

"Strong and unique brands can only survive and prosper when there are excellent people who are driving things forward. Mark is one of those people! Mark generates great ideas and has a great way of turning great ideas into reality. It is rare to find someone who is a pleasure to work with and also contributes at the highest level."

Matt Cheevers, UK Managing Director at Voyage Prive

“Mark was a great help in clarifying our thinking on how to re-brand the Tesco Café estate. He helped us quickly and creatively with potential names and environment, which ultimately speeded up our decision making.”    

Adam Fowle, CEO, Tesco Family Dining Ltd

"Whether your business is starting out or if you are more established, Mark McCulloch is the go to man to define and refine your brand identification and marketing strategy. Mark and his extended family of specialists provide that much needed band width to allow business operators to step back and take a collaborative but guided look at their brand with Mark's wealth of experience and creative wisdom. Not only does he provide great insight into your company image and how to present it to best effect in the market but he does it with the patience and good humour that makes the overall experience refreshing, enjoyable and commercially valuable. "

Dennis Hallahane, Director, Angela Malik Ltd.

"lastminute.com is all about the brand, getting it right is where Mark excels. He has a natural ability to understand both the value of marketing and delivering on that value, backed up by a passion for innovation."

"Mark is amazing. Inspiration on all matters of brand. Practical and at the same time wildly creative, inspirational but execution and delivery focussed. Focussed, intensely hard worker but a bundle of fun in any team. A great listener, but always will have insight or opinion on key issues, and the ability to articulate arguments to help see, or just to stimulate debate. Meet."

Dominic Cameron, Group CTO at PhotoBox and curioso

"Mark injects creative energy into situations where  it is lacking and is also able to bring order to chaos, aligning clients ideas into a cohesive strategics structure."

Steve Campion, Creative Director, Design LSM

"We loved working with WE ARE Spectacular as the approach was calm and collected, they listened to our issues, instantly understood them, worked with minimal impact to operations and promptly produced a brand & marketing strategy document that will really help us take Drake & Morgan forward and reenergise our brand, people and service to delight our customers."

Jillian MacLean, CEO, Drake & Morgan 

'I worked with lastminute.com across the Group's Brands, it was acknowledged by the CEO and CMO Europe that the real hero in the (brand definition) process was a young Scotsman called Mark McCulloch.

His tireless energy and diplomacy skills meant the difference between six clever strategic solutions sitting in a document somewhere, and every single one if their 2,000 people across Europe undergoing an intensive engagement programme so that they could all rally around their Brands with one voice.

It was an exhausting and exhaustive process but it simply wouldn't have happened without him.'

Robert Bean, Founder and CEO, Robert Bean Branding

"As a credit control manager it is very hard to recommend someone who's main intention in their working life is to spend money, that send having worked with Mark on a couple of projects I have found him to be funny, entertaining, and most of all very professional. 

He has a great business acumen and is very dedicated to every project that he takes on, 
If you’re looking for a lastminute man then you have found him."

Stephen Ayres, Revenues Manager at Travel Trust Association

"Mark is one of the few colleagues I have worked with who can articulate his vision in a simple, practical & motivating way with real-time examples of how to deliver it efficiently. He has the right balance of creative & commercial flair, complimented by an engaging down to earth style."

Gary Keogh, Marketing Director UK at William Grant & Sons